The internet and the industry which surrounds it is at a tipping point. The scramble to dominate in emerging product and service markets has led many organisations to lose sight of what the Internet should be. If things continue on this downward moral trajectory, we run the risk of breaching the rights of every person who uses it. As a general rule of thumb, violating customers and prospects is not a wise sales strategy. This is why the Trusted Internet is so important now, in 2015, to stem the tide.
Half the world away
The internet has morphed from a military funded academic computer network into the World Wide Web into what we know today. It has created new industries and billionaire business owners. It has made the world smaller by connecting people who would never otherwise have interacted. It has helped every person by making their life a little easier – from keeping in touch with family to being the number one resource for research on any given subject. It is hard to imagine life without it.
