Adam Gazzaley, founder of the Neuroscience Imaging Center at the University of California, San Francisco, was Nvidia's third keynote speaker during GTC 2014 last week. The goal of this center is not to extend life, but to enrich life with better cognitive skills. To achieve this goal, the center is using custom video games that target specific areas of the brain instead of using drugs that affect the entire brain and cause side effects.

"We know that [videogames] have a strong influence on behavior," he told the audience. "That's obvious. The question is, can they actually have a positive impact? Can we think about video games beyond entertainment?"
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