Just recently a silly little rumor surfaced that GameStop would ditch its Impulse gaming platform and sell Steam vouchers instead. Given the amount of time and money the company has invested in the platform, the rumor didn't make sense.
What also didn't make sense was GameStop selling Steam vouchers after complaining about -- and even outright discontinuing -- products with integrated Steam features. But as the popular saying goes, keep your friends close and your enemies closer.