Facebook penalizes ‘overly promotional’ posts in news feeds

JMH · Nov 14, 2014

Facebook is making it harder for brands to advertise on your News Feed in an attempt to cut down on the number of “overly promotional Page posts.”
The social network giant announced on Friday that starting this January, Pages that post “promotional creative should expect their organic distribution to fall significantly over time.”
Facebook said it polled its users and found that people wanted to see less promotional content from Pages that they liked. The company discovered three common types of “promotional” posts:

Posts that solely push people to buy a product or install an app

Posts that push people to enter promotions and sweepstakes with no real context

Posts that reuse the exact same content from ads

Facebook penalizes 'overly promotional' posts in news feeds - GeekWire

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Facebook penalizes ‘overly promotional’ posts in news feeds

JMH

Emeritus, Contributor